Resources      Strategies, insights, and tools to help med spas grow — profitably and predictably.

Annual and Lifetime Value of the Top 10 Med Spa Treatments (2025 Edition)

See annual and lifetime value of top med spa treatments: visit frequency, annual patient spend, 1–5 year LTV, and COGS to model profitability.

By Joe Griffin

Most Recent Posts      Know what’s working — before it stops working.

Google Ads Requirements for Med Spas, Pharmaceuticals, and Healthcare Services

Selected Articles For You      Because not everything’s worth your time — but these are.

Amortizing Digital Assets vs. Upfront Expensing

Learn when to amortize digital assets vs upfront expense. Get IRS rules on useful life, Section 197 and 179, plus EBITDA and valuation impacts.

By Joe Griffin

Google Ads Requirements for Med Spas, Pharmaceuticals, and Healthcare Services

Learn when to amortize digital assets vs upfront expense. Get IRS rules on useful life, Section 197 and 179, plus EBITDA and valuation impacts.

Best Practices for Email Subject Lines in the Aesthetic Industry

Learn when to amortize digital assets vs upfront expense. Get IRS rules on useful life, Section 197 and 179, plus EBITDA and valuation impacts.

Selected Articles For You      Because not everything’s worth your time — but these are.

Google Ads Requirements for Med Spas, Pharmaceuticals, and Healthcare Services

Boosting Local SEO with Photo Posts & Review Automation

Learn when to amortize digital assets vs upfront expense. Get IRS rules on useful life, Section 197 and 179, plus EBITDA and valuation impacts.

By Joe Griffin